30 April, 2025
LOS ANGELES, CA / SEOUL, KR (April 30, 2025) â KiTbetter, the music technology brand pioneering hybrid physical-digital music experiences, today announced Dolby AtmosÂź is now available through KiTbetterâs flagship product, KiTalbum.
The first album to launch as a KiTalbum with Dolby Atmos is TWSâs third mini album, TRY WITH US, which was made available globally on April 21 (KST). It is the first album to launch in the KiTalbum with Dolby Atmos, enabling immersive audio in a tangible, collectible, and digitally enhanced product.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by putting listeners inside the song, revealing every detail of the music with unparalleled clarity and depth. Whether itâs hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.
âThis collaboration redefines what physical music can offer,â said Jennifer Sullivan, Chief Marketing Officer and President, North America at KiTbetter. âWeâre combining the beauty and permanence of a collectible album with cutting-edge immersive audio and digital interactivity. With Dolby Atmos, weâre elevating the artist-fan experience to a new dimension - one you can see, hear, hold, and feel.â
Fans can experience Dolby Atmos directly through the KiTplayer app, which is available for both iOS and Android devices, making the experience accessible to a global, mobile-first audience.
TWS, the breakout K-pop group known for their vibrant energy and distinctive âboyhood popâ sound, is the first artist to debut this advancement. Their new release, TRY WITH US, includes six tracks, including âArenât You Cool for Following Your Heart?â and explores growth, identity, and ambition. As of April 9, the album had surpassed 500,000 pre-orders.
About KiTbetter
KiTbetter, a subsidiary of South Korean music tech company Muzlive, is reshaping the future of music ownership through the KiTalbum, a patented hybrid physical-digital product that gives fans something to hold and artists a more direct, profitable way to share their work. Each KiTalbum combines premium packaging and collectible artwork with digital access to high-fidelity audio, video content, and exclusive fan experiences via the KiTplayer app. Since releasing the first connected album in 2014, KiTbetter has sold over 9 million albums worldwide and holds multiple patents on its proprietary technology. Trusted by major labels, independent artists, and music lovers around the world, KiTbetter bridges the gap between the convenience of streaming and the emotional connection of physical media, returning music to something lasting.
